{"id":46520,"date":"2026-08-14T13:17:58","date_gmt":"2026-08-14T16:17:58","guid":{"rendered":"https:\/\/acrj.org.br\/?p=46520"},"modified":"2026-08-14T13:35:24","modified_gmt":"2026-08-14T16:35:24","slug":"inovacao-saude-e-o-futuro-do-setor-varejista-em-debate-no-conselho-de-varejo","status":"publish","type":"post","link":"https:\/\/acrj.org.br\/index.php\/2026\/08\/14\/inovacao-saude-e-o-futuro-do-setor-varejista-em-debate-no-conselho-de-varejo\/","title":{"rendered":"Inova\u00e7\u00e3o, sa\u00fade e o futuro do setor varejista em debate no Conselho de Varejo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O Conselho Empresarial de Varejo da ACRJ realizou, dia 14 de agosto, mais uma reuni\u00e3o ordin\u00e1ria coordenada pelo presidente do Conselho, Juedir Teixeira e o vice-presidente, Roberto Werner Mathias. A pauta contou com temas relevantes, incluindo discuss\u00f5es sobre sa\u00fade do trabalhador, regula\u00e7\u00e3o e tecnologia, e balan\u00e7o da participa\u00e7\u00e3o de conselheiros em diversos eventos do setor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A conselheira Cristiana Aguiar, fundadora da consultoria Jeito Certo, abordou as atualiza\u00e7\u00f5es relativas \u00e0 NR1 (Norma Regulamentadora 1) e suas implica\u00e7\u00f5es para a gest\u00e3o nas empresas varejistas. Eladestacou a import\u00e2ncia das rela\u00e7\u00f5es humanas e da comunica\u00e7\u00e3o no ambiente corporativo e ressaltou as exig\u00eancias da NR-1 no que se refere ao Gerenciamento de Riscos Ocupacionais (GRO). Cristiana explicou que as empresas agora precisam mapear os riscos psicossociais, como ansiedade, burnout, cobran\u00e7as desalinhadas e falta de clareza nas metas. \u201cA conformidade com a norma n\u00e3o deve ser vista como uma pesquisa de clima superficial ou um documento guardado na gaveta, mas como um processo din\u00e2mico de identifica\u00e7\u00e3o, avalia\u00e7\u00e3o, prioriza\u00e7\u00e3o e acompanhamento cont\u00ednuo\u201d, disse.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a84536d56cc8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a84536d56cc8\" class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"575\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2026\/08\/cris-1024x575.jpg\" alt=\"\" class=\"wp-image-46522\" style=\"width:400px\" srcset=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2026\/08\/cris-1024x575.jpg 1024w, https:\/\/acrj.org.br\/wp-content\/uploads\/2026\/08\/cris-300x168.jpg 300w, https:\/\/acrj.org.br\/wp-content\/uploads\/2026\/08\/cris-768x431.jpg 768w, https:\/\/acrj.org.br\/wp-content\/uploads\/2026\/08\/cris-1536x862.jpg 1536w, https:\/\/acrj.org.br\/wp-content\/uploads\/2026\/08\/cris-2048x1150.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Cristiana Aguiar<\/em> <em>falou sobre a NR1<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Em seguida, o presidente do Conselho, Juedir Teixeira, falou sobre o avan\u00e7o da Intelig\u00eancia Artificial (IA) no varejo, detalhando como as novas ferramentas tecnol\u00f3gicas est\u00e3o transformando a jornada do consumidor, a automa\u00e7\u00e3o operacional e a efici\u00eancia na tomada de decis\u00e3o. Ele apresentou a plataforma propriet\u00e1ria de Intelig\u00eancia Artificial criada por ele, chamada Juedir IA, constru\u00edda a partir da compila\u00e7\u00e3o de mais de 2.600 p\u00e1ginas de acervo t\u00e9cnico, fruto de sua experi\u00eancia acad\u00eamica e consultorias, al\u00e9m da codifica\u00e7\u00e3o de mais de mil fichas de procedimentos operacionais. \u201cO sistema opera por meio de doze agentes de IA sendo onze setoriais especializados em \u00e1reas cr\u00edticas como compras, precifica\u00e7\u00e3o, gest\u00e3o de categorias e mix de produtos\u201d, completou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O conselheiro Jaime Ribeiro, diretor de Expans\u00e3o da Americanas, apresentou em primeira m\u00e3o os detalhes sobre o novo projeto da marca. Tr\u00eas lojas, duas em S\u00e3o Paulo, e uma Belo Horizonte, ser\u00e3o repaginadas para um novo conceito de loja e agregando fornecedores que hoje n\u00e3o trabalham com a Americanas. Ele disse ainda que 40 lojas tamb\u00e9m ser\u00e3o reformadas no Rio de Janeiro a partir do ano que vem.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a84536d574bc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a84536d574bc\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" width=\"716\" height=\"379\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2026\/08\/jaime.jpg\" alt=\"\" class=\"wp-image-46532\" style=\"width:400px\" 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\/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Jaime Ribeiro (e.), da Americanas<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O vice Roberto Mathias encerrou a reuni\u00e3o apresentando o alinhamento das atividades conduzidas pelos Grupos de Trabalho do Conselho, a proposta de realiza\u00e7\u00e3o de um semin\u00e1rio sobre Reforma Tribut\u00e1ria em outubro, a realiza\u00e7\u00e3o de uma Pesquisa entre os associados para verificar empresas interessadas em participar da feira de empregos e o calend\u00e1rio dos principais eventos do setor previstos para os meses de agosto, setembro e outubro.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a84536d57d5f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a84536d57d5f\" class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"548\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2026\/08\/mesa1-1-1024x548.jpg\" alt=\"\" class=\"wp-image-46526\" style=\"width:400px\" srcset=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2026\/08\/mesa1-1-1024x548.jpg 1024w, https:\/\/acrj.org.br\/wp-content\/uploads\/2026\/08\/mesa1-1-300x161.jpg 300w, https:\/\/acrj.org.br\/wp-content\/uploads\/2026\/08\/mesa1-1-768x411.jpg 768w, https:\/\/acrj.org.br\/wp-content\/uploads\/2026\/08\/mesa1-1-1536x823.jpg 1536w, https:\/\/acrj.org.br\/wp-content\/uploads\/2026\/08\/mesa1-1-2048x1097.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" 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wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2026\/08\/mesa-2-1024x512.jpg\" alt=\"\" class=\"wp-image-46524\" style=\"width:400px\" srcset=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2026\/08\/mesa-2-1024x512.jpg 1024w, https:\/\/acrj.org.br\/wp-content\/uploads\/2026\/08\/mesa-2-300x150.jpg 300w, https:\/\/acrj.org.br\/wp-content\/uploads\/2026\/08\/mesa-2-768x384.jpg 768w, https:\/\/acrj.org.br\/wp-content\/uploads\/2026\/08\/mesa-2-1536x767.jpg 1536w, https:\/\/acrj.org.br\/wp-content\/uploads\/2026\/08\/mesa-2-2048x1023.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f 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o&hellip;<\/p>\n","protected":false},"author":3,"featured_media":46521,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"","_customify_header_transparent_display":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-46520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"_links":{"self":[{"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/posts\/46520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/comments?post=46520"}],"version-history":[{"count":4,"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/posts\/46520\/revisions"}],"predecessor-version":[{"id":46533,"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/posts\/46520\/revisions\/46533"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/media\/46521"}],"wp:attachment":[{"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/media?parent=46520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/categories?post=46520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/tags?post=46520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}