{"id":40710,"date":"2025-12-08T11:39:34","date_gmt":"2025-12-08T14:39:34","guid":{"rendered":"https:\/\/acrj.org.br\/?p=40710"},"modified":"2025-12-08T11:43:29","modified_gmt":"2025-12-08T14:43:29","slug":"conselho-de-varejo-faz-balanco-da-black-friday-e-debate-consumo-da-geracao-50","status":"publish","type":"post","link":"https:\/\/acrj.org.br\/index.php\/2025\/12\/08\/conselho-de-varejo-faz-balanco-da-black-friday-e-debate-consumo-da-geracao-50\/","title":{"rendered":"Conselho de Varejo faz balan\u00e7o da black Friday e debate consumo da gera\u00e7\u00e3o 50+"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O Conselho Empresarial de Varejo da ACRJ encerrou as atividades do ano, no dia 5 de dezembro, com uma reuni\u00e3o durante a qual foi apresentado o balan\u00e7o da black friday, a programa\u00e7\u00e3o do Conselho para 2026, com destaque para o encontro de 30 de janeiro com uma s\u00edntese da feira de Varejo NRF25, em Nova Iorque, e uma palestra do conselheiro Mauro Wainstock, intitulada &#8220;Gera\u00e7\u00f5es, Turnover, Economia Prateada&#8221;, que foca no impacto do envelhecimento populacional como uma tend\u00eancia global e nas oportunidades da Economia Prateada. O encontro foi encerrado com um almo\u00e7o de confraterniza\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O presidente do Conselho, Juedir Teixeira, abriu a reuni\u00e3o fazendo uma an\u00e1lise da Black Friday deste ano, evidenciando um movimento crescente no e-commerce. \u201cO com\u00e9rcio eletr\u00f4nico atingiu R$ 4,76 bi, avan\u00e7o de 11,2% sobre 2024. Marketplaces como Mercado Livre, Amazon, Shopee e Magalu puxaram as vendas\u201d, disse. O varejo f\u00edsico, de acordo com ele, apesar da press\u00e3o do digital, mostrou resili\u00eancia e registrou crescimento de 1,9%, segundo o ICVA da Cielo. As perspectivas para o fechamento da Black Week e Cyber Monday indicam performance ainda maior, mostrou o presidente do Conselho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Juedir Teixeira tamb\u00e9m aproveitou a oportunidade para divulgar a <strong>Campanha Natal Solid\u00e1rio ACRJ 2025<\/strong>, iniciativa social da Associa\u00e7\u00e3o Comercial voltada \u00e0 distribui\u00e7\u00e3o de cestas b\u00e1sicas para fam\u00edlias em vulnerabilidade. A meta \u00e9 beneficiar mais de 500 fam\u00edlias e impactar mais de duas mil pessoas. A campanha est\u00e1 aberta para pessoas f\u00edsicas e jur\u00eddicas associadas, com kits a partir de 6 cestas (R$ 89 cada). Os interessados em participar podem entrar em contato pelo telefone 21-98493-4220 ou email: <a href=\"mailto:associados@acrj.org.br\">associados@acrj.org.br<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em sua apresenta\u00e7\u00e3o, Mauro Wainstock mostrou que d\u00e9cada do Envelhecimento Saud\u00e1vel (2021-2031), institu\u00edda pela OMS, sublinha a relev\u00e2ncia do tema. \u201cO Brasil reflete esse movimento, com o n\u00famero de pessoas com 60 anos ou mais (33 milh\u00f5es) superando a popula\u00e7\u00e3o total de pa\u00edses como Austr\u00e1lia. A propor\u00e7\u00e3o de idosos no pa\u00eds subiu de 5% em 1960 para 15,6% em 2022, com proje\u00e7\u00e3o de alcan\u00e7ar 37,8% at\u00e9 2070\u201d, disse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No \u00e2mbito do consumo, ele acrescentou que o p\u00fablico 50+ movimenta globalmente US$ 22 trilh\u00f5es e, no Brasil, mais de R$ 2 trilh\u00f5es por ano, sustentando a maioria dos lares. \u201cNo entanto, o varejo ainda est\u00e1 falhando em atender a este p\u00fablico de maior poder aquisitivo, com 45% dos consumidores 50+ tendo dificuldade em encontrar produtos adequados\u201d, sublinhou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Almo\u00e7o de Confraterniza\u00e7\u00e3o<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os conselheiros encerraram as atividades durante um almo\u00e7o de confraterniza\u00e7\u00e3o no restaurante Yay\u00e1, de propriedade do conselheiro Fernando Blower. O encontro contou com a presen\u00e7a dos presidentes da ACRJ, Josier Vilar, e do Conselho Superior, Ruy Barreto, que prestigiaram o almo\u00e7o.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2c1f0c1fc83&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2c1f0c1fc83\" class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"675\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/12\/WhatsApp-Image-2025-12-05-at-15.19.44-edited.jpeg\" 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apresentado&hellip;<\/p>\n","protected":false},"author":3,"featured_media":40711,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"default","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"default","_customify_header_transparent_display":"","footnotes":""},"categories":[56,10],"tags":[],"class_list":["post-40710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaque_conselhos","category-noticias"],"_links":{"self":[{"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/posts\/40710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/comments?post=40710"}],"version-history":[{"count":0,"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/posts\/40710\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/media\/40711"}],"wp:attachment":[{"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/media?parent=40710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/categories?post=40710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/tags?post=40710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}