{"id":38692,"date":"2025-09-02T15:38:52","date_gmt":"2025-09-02T18:38:52","guid":{"rendered":"https:\/\/acrj.org.br\/?p=38692"},"modified":"2025-09-04T16:54:13","modified_gmt":"2025-09-04T19:54:13","slug":"38692","status":"publish","type":"post","link":"https:\/\/acrj.org.br\/index.php\/2025\/09\/02\/38692\/","title":{"rendered":"Conselho debate o ass\u00e9dio nas empresas e o engajamento da GenZ no mercado de trabalho"},"content":{"rendered":"\n

O Conselho Empresarial de Desenvolvimento Humano e Educa\u00e7\u00e3o Corporativa da ACRJ promoveu um debate sobre dois temas importantes para o mundo do trabalho: Engajamento e Capacita\u00e7\u00e3o da Gera\u00e7\u00e3o Z no Mercado de Trabalho e tamb\u00e9m a quest\u00e3o do Ass\u00e9dio nas Empresas. Roberto Godinho e Ma\u00edra Pimentel, respectivamente presidente e vice do Conselho, receberam, para a reuni\u00e3o do dia 28 de agosto, os especialistas Ana Addobbati, da Livre de Ass\u00e9dio, e Luiz Guilherme Guedes, da Epic Digital.<\/p>\n\n\n\n

Abrindo o debate, a CEO da Livre de Ass\u00e9dio, Ana Addobbati falou sobre a plataforma que oferece capacita\u00e7\u00e3o, tecnologia, metodologia e suporte humanizado para as empresas enfrentarem o ass\u00e9dio moral, virtual e sexual em seus ambientes. Ela trouxe dados preocupantes, como o registro de que as den\u00fancias de ass\u00e9dio no Brasil triplicaram entre 2019 e 2023. Segundo ela, um aumento que reflete maior conscientiza\u00e7\u00e3o e novos mecanismos de den\u00fancia. Para Ana, o combate ao ass\u00e9dio nas organiza\u00e7\u00f5es deixou de ser apenas uma quest\u00e3o legal para se tornar um imperativo estrat\u00e9gico.<\/p>\n\n\n\n

\"\"
Ana Addobbati falou sobre ass\u00e9dio no ambiente de trabalho<\/em><\/figcaption><\/figure>\n\n\n\n

A entrada em vigor da nova NR-01, que inclui o ass\u00e9dio como um risco psicossocial a ser monitorado, marca um ponto de virada para que as empresas promovam um ambiente de trabalho seguro e saud\u00e1vel. No entanto, como alerta Ana Addobbati, essa mudan\u00e7a vai al\u00e9m da conformidade com a lei. Ela acredita que quando a preven\u00e7\u00e3o \u00e9 postergada, o problema pode ser ampliado \u201cporque o ass\u00e9dio n\u00e3o afeta apenas a v\u00edtima, ele compromete o clima organizacional, reduz a produtividade, eleva o turnover e aumenta os custos para a empresa e para a sociedade\u201d, afirma a executiva. Confira aqui<\/a><\/strong> a apresenta\u00e7\u00e3o completa.<\/p>\n\n\n\n

Na segunda parte da reuni\u00e3o, o fundador da Epic Digital, Luiz Guilherme Guedes, mostrou algumas solu\u00e7\u00f5es oferecidas pela plataforma para ajudar as empresas a engajar esse jovem nascido entre 1997 e 2012, que cresceu em um ambiente hiperconectado e hoje representa 27% da for\u00e7a de trabalho no Brasil. A GenZ chegou ao mercado de trabalho trazendo novas demandas e um perfil que exige transforma\u00e7\u00e3o por parte das empresas, especialmente no que diz respeito a alta rotatividade, j\u00e1 que esta gera\u00e7\u00e3o busca experi\u00eancias e n\u00e3o carreiras lineares.<\/p>\n\n\n\n

Por ser uma gera\u00e7\u00e3o que valoriza autenticidade, prop\u00f3sito, criatividade e novas experi\u00eancias, Guedes diz que para atrair e reter esses talentos, n\u00e3o basta oferecer treinamentos tradicionais. \u201c\u00c9 preciso criar ambientes de aprendizado imersivos e personalizados, que estimulem a participa\u00e7\u00e3o ativa e o desenvolvimento cont\u00ednuo. Para engaj\u00e1-los, \u00e9 preciso falar a linguagem deles e criar jornadas que unam aprendizado, tecnologia e prop\u00f3sito\u201d, disse.<\/p>\n\n\n\n

\"\"
Luiz Guilherme Guedes mostrou solu\u00e7\u00f5es para engajar a GenZ<\/em><\/figcaption><\/figure>\n\n\n\n

Uma das solu\u00e7\u00f5es apontadas por Guedes \u00e9 o uso de gamifica\u00e7\u00e3o e economia criativa, utilizando ferramentas estrat\u00e9gicas para integrar capacita\u00e7\u00e3o, mentoria e networking com uma abordagem que transforma o aprendizado em uma experi\u00eancia pr\u00e1tica e envolvente, aumentando o engajamento e acelerando a adapta\u00e7\u00e3o dos jovens ao ambiente corporativo. Confira aqui <\/a><\/strong>a apresenta\u00e7\u00e3o completa.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

O Conselho Empresarial de Desenvolvimento Humano e Educa\u00e7\u00e3o Corporativa da ACRJ promoveu um debate sobre dois temas importantes para o mundo do trabalho: Engajamento e…<\/p>\n","protected":false},"author":3,"featured_media":38697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"default","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"default","_customify_header_transparent_display":"","footnotes":""},"categories":[56,10],"tags":[],"class_list":["post-38692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaque_conselhos","category-noticias"],"yoast_head":"\nConselho debate o ass\u00e9dio nas empresas e o engajamento da GenZ no mercado de trabalho - 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