{"id":36265,"date":"2025-05-13T10:25:23","date_gmt":"2025-05-13T13:25:23","guid":{"rendered":"https:\/\/acrj.org.br\/?p=36265"},"modified":"2026-05-07T12:16:49","modified_gmt":"2026-05-07T15:16:49","slug":"historia-da-empresa-de-millus-e-balanco-de-missao-empresarial-a-china","status":"publish","type":"post","link":"https:\/\/acrj.org.br\/index.php\/2025\/05\/13\/historia-da-empresa-de-millus-e-balanco-de-missao-empresarial-a-china\/","title":{"rendered":"Hist\u00f3ria da empresa De Millus e balan\u00e7o de miss\u00e3o empresarial \u00e0 China"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Na pauta da reuni\u00e3o do Conselho Empresarial de Varejo, dia 9 de maio, os conselheiros conheceram a trajet\u00f3ria da empresa De Millus, na se\u00e7\u00e3o \u201cHist\u00f3ria das Marcas\u201d, com a apresenta\u00e7\u00e3o do gerente de Log\u00edstica da empresa, H\u00e9lio Katz, membro do Conselho. Na segunda parte da reuni\u00e3o, o vice-presidente do Conselho, Ricardo Guin\u00e2ncio, fez um balan\u00e7o da miss\u00e3o internacional China Experience 2025. O encontro foi conduzido pelo presidente do Conselho, Juedir Teixeira.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2bc3c072326&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2bc3c072326\" class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2381\" height=\"1340\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/05\/juedir-edited.jpg\" alt=\"\" class=\"wp-image-36274\" style=\"width:500px\" srcset=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/05\/juedir-edited.jpg 2381w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/05\/juedir-edited-300x169.jpg 300w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/05\/juedir-edited-1024x576.jpg 1024w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/05\/juedir-edited-768x432.jpg 768w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/05\/juedir-edited-1536x864.jpg 1536w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/05\/juedir-edited-2048x1153.jpg 2048w\" sizes=\"(max-width: 2381px) 100vw, 2381px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Juedir Teixeira conduziu a reuni\u00e3o<\/em> <\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Na abertura, a se\u00e7\u00e3o \u201cHist\u00f3ria das Marcas\u201d o gerente de Log\u00edstica da companhia e membro do Conselho, H\u00e9lio Katz, contou a hist\u00f3ria da tradicional marca De Millus. Fundada em 1947, a De Millus se consolidou como uma das principais marcas de moda \u00edntima do Brasil, com cinco unidades fabris, tr\u00eas no Rio de Janeiro e duas na Para\u00edba, e cerca de 5.300 colaboradores. Katz detalhou a robustez da opera\u00e7\u00e3o, que hoje produz cerca de 44 milh\u00f5es de pe\u00e7as por ano, com portf\u00f3lio que abrange moda \u00edntima, fitness, praia, linha noite e p\u00f3s-cir\u00fargica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo o executivo, a verticaliza\u00e7\u00e3o da produ\u00e7\u00e3o \u00e9 um dos diferenciais da De Millus, que fabrica internamente 95% dos insumos utilizados, incluindo tecidos, el\u00e1sticos, rendas, la\u00e7os e at\u00e9 o fio de l\u00e3 jacquard. Apesar da presen\u00e7a em pontos de venda em todo o Brasil, a empresa mant\u00e9m forte atua\u00e7\u00e3o no modelo de Venda Direta (Porta-a-Porta), atualmente com 230 mil revendedores ativos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre os n\u00fameros de impacto apresentados, Katz destacou a produ\u00e7\u00e3o anual de 60 milh\u00f5es de metros de el\u00e1sticos \u2014 o suficiente para dar uma volta e meia na Terra \u2014, al\u00e9m de 7 milh\u00f5es de m\u00b2 de tecido (equivalente a 46 est\u00e1dios do Maracan\u00e3), 900 milh\u00f5es de pontos bordados e 9,3 milh\u00f5es de colchetes. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2bc3c072a58&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2bc3c072a58\" class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img decoding=\"async\" width=\"1890\" height=\"1063\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2026\/05\/guinancio-edited.jpg\" alt=\"\" class=\"wp-image-43028\" style=\"width:500px\" srcset=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2026\/05\/guinancio-edited.jpg 1890w, https:\/\/acrj.org.br\/wp-content\/uploads\/2026\/05\/guinancio-edited-300x169.jpg 300w, https:\/\/acrj.org.br\/wp-content\/uploads\/2026\/05\/guinancio-edited-1024x576.jpg 1024w, https:\/\/acrj.org.br\/wp-content\/uploads\/2026\/05\/guinancio-edited-768x432.jpg 768w, https:\/\/acrj.org.br\/wp-content\/uploads\/2026\/05\/guinancio-edited-1536x864.jpg 1536w\" sizes=\"(max-width: 1890px) 100vw, 1890px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Vice-presidente do Conselho, Ricardo Guin\u00e2ncio<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Na segunda parte do encontro, o vice-presidente do Conselho, Ricardo Guin\u00e2ncio, compartilhou os resultados da miss\u00e3o empresarial China Experience 2025. A visita t\u00e9cnica percorreu empresas estrat\u00e9gicas que lideram a transforma\u00e7\u00e3o digital e o consumo na China, como a Didi (mobilidade), o marketplace Alibaba, a plataforma de live commerce Yanfo, o varejo alimentar Dingdong, e o supermercado premium Hema Premier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O grupo tamb\u00e9m conheceu opera\u00e7\u00f5es de marcas de destaque como Pop Mart, Miniso, Luckin Coffee, Huawei e Nike, que integram o ecossistema de varejo e da inova\u00e7\u00e3o tecnol\u00f3gica do pa\u00eds asi\u00e1tico. O balan\u00e7o refor\u00e7ou o papel da China como refer\u00eancia em modelos de neg\u00f3cios centrados no consumidor e alavancados por dados e intelig\u00eancia artificial. Saiba mais <strong><a href=\"http:\/\/: https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/05\/Presentation_China_2025_VC_Ricardo-Guinancio.pdf\">aqui<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na pauta da reuni\u00e3o do Conselho Empresarial de Varejo, dia 9 de maio, os conselheiros conheceram a trajet\u00f3ria da empresa De Millus, na se\u00e7\u00e3o \u201cHist\u00f3ria&hellip;<\/p>\n","protected":false},"author":3,"featured_media":36267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"default","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"default","_customify_header_transparent_display":"","footnotes":""},"categories":[56,10],"tags":[],"class_list":["post-36265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaque_conselhos","category-noticias"],"_links":{"self":[{"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/posts\/36265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/comments?post=36265"}],"version-history":[{"count":3,"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/posts\/36265\/revisions"}],"predecessor-version":[{"id":43029,"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/posts\/36265\/revisions\/43029"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/media\/36267"}],"wp:attachment":[{"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/media?parent=36265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/categories?post=36265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acrj.org.br\/index.php\/wp-json\/wp\/v2\/tags?post=36265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}