{"id":34909,"date":"2025-03-14T16:12:59","date_gmt":"2025-03-14T19:12:59","guid":{"rendered":"https:\/\/acrj.org.br\/?p=34909"},"modified":"2025-03-14T16:35:21","modified_gmt":"2025-03-14T19:35:21","slug":"retail-media-e-case-de-sucesso-da-casas-pedro-na-pauta-da-reuniao","status":"publish","type":"post","link":"https:\/\/acrj.org.br\/index.php\/2025\/03\/14\/retail-media-e-case-de-sucesso-da-casas-pedro-na-pauta-da-reuniao\/","title":{"rendered":"Retail media e case de sucesso da Casas Pedro na pauta da reuni\u00e3o"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A reuni\u00e3o mensal do Conselho Empresarial de Varejo, dia 14 de mar\u00e7o, contou com a participa\u00e7\u00e3o do professor Ricardo Pastore, que falou sobre Retail Media, e na s\u00e9rie \u201cHist\u00f3ria das Marcas\u201d, o empres\u00e1rio Felipe Mussal\u00e9m mostrou a jornada de empreendedorismo e inova\u00e7\u00e3o da Casas Pedro. O encontro contou com a coordena\u00e7\u00e3o do presidente do Conselho, Juedir Teixeira, e a presen\u00e7a do presidente da ACRJ, Josier Vilar, e do Conselho Superior, Ruy Barreto Filho, entre outros convidados. O vice do Conselho, Ricardo Guin\u00e2ncio, participou de forma remota direto de Pequim, na China. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3818cfcc5c0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3818cfcc5c0\" class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1198\" height=\"674\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/mesa3-edited-1.jpg\" alt=\"\" class=\"wp-image-34924\" style=\"width:350px\" srcset=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/mesa3-edited-1.jpg 1198w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/mesa3-edited-1-300x169.jpg 300w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/mesa3-edited-1-1024x576.jpg 1024w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/mesa3-edited-1-768x432.jpg 768w\" sizes=\"(max-width: 1198px) 100vw, 1198px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Josier Vilar, Ruy Barreto Filho, Juedir Teixeira <br>e Felipe Mussal\u00e9m<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ricardo Pastore mencionou o livro de sua autoria sobre o assunto onde descreve de forma simples como transformar o seu varejo em uma plataforma de publicidade rent\u00e1vel. Ele explicou o conceito de retail media, que \u00e9 a pr\u00e1tica de monetizar os canais varejistas, f\u00edsicos ou digitais, para oferecer espa\u00e7os publicit\u00e1rios direcionados \u00e0s marcas parceiras. \u201cMais do que uma fonte de receita, o retail media cria um diferencial competitivo para sua empresa\u201d, completou.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3818cfccd24&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3818cfccd24\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" width=\"858\" height=\"488\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/ricardo.png\" alt=\"\" class=\"wp-image-34921\" style=\"width:350px;height:auto\" srcset=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/ricardo.png 858w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/ricardo-300x171.png 300w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/ricardo-768x437.png 768w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Ricardo Pastore<\/em> <em>participou de forma remota<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Ele citou alguns benef\u00edcios do retail media, como precis\u00e3o na segmenta\u00e7\u00e3o, aumento de vendas e novas fontes de receitas. Segundo ele, estima-se que o impacto desta plataforma no Varejo seja, em m\u00e9dia, 2% do faturamento total do varejia em tr\u00eas anos. \u201cPara um varejista com faturamento anual de R$ 5 bilh\u00f5es, falamos em R$ 100 milh\u00f5es em novas receitas\u201d, disse. <strong><a href=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/Retail-Media-Pastore.pdf\">Confira aqui<\/a><\/strong> a apresenta\u00e7\u00e3o completa <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na segunda parte da reuni\u00e3o, o CEO Felipe Mussal\u00e9m contou a trajet\u00f3ria de sucesso da Casas Pedro, fundada em 1932 por seu av\u00f4, Pedro Mussalem, como um tradicional armaz\u00e9m de secos e molhados no Centro do Rio de Janeiro, com seu pai Said Mussalem e ele pr\u00f3prio assumindo o neg\u00f3cio da fam\u00edlia.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3818cfcd409&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3818cfcd409\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" width=\"631\" height=\"440\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/felipe.png\" alt=\"\" class=\"wp-image-34920\" style=\"width:350px\" srcset=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/felipe.png 631w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/felipe-300x209.png 300w\" sizes=\"(max-width: 631px) 100vw, 631px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Felipe Mussal\u00e9m<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nos \u00faltimos oito anos, o n\u00famero de lojas cresceu 371%, passando de 14 para 66, e os colaboradores tiveram crescimento de 221%, passando de 504 em 2016 para 1.622. Atualmente, as lojas f\u00edsicas est\u00e3o espalhadas pelo Estado do Rio de Janeiro com plena expans\u00e3o da marca. Mussal\u00e9m falou sobre a variedade de produtos e a gest\u00e3o de qualidade, a marca pr\u00f3pria, a amplia\u00e7\u00e3o no digital, os valores e a miss\u00e3o da empresa, entre outros temas. <strong><a href=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/Casas-Pedro.pdf\">Confira a aqui <\/a><\/strong>apresenta\u00e7\u00e3o completa.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3818cfcd9fd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3818cfcd9fd\" class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"481\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/mesa-2-1024x481.jpg\" alt=\"\" class=\"wp-image-34922\" style=\"width:350px\" srcset=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/mesa-2-1024x481.jpg 1024w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/mesa-2-300x141.jpg 300w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/mesa-2-768x361.jpg 768w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/mesa-2-1536x722.jpg 1536w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/mesa-2.jpg 1741w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" 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wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"460\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/mesa1-2-1024x460.jpg\" alt=\"\" class=\"wp-image-34923\" style=\"width:350px\" srcset=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/mesa1-2-1024x460.jpg 1024w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/mesa1-2-300x135.jpg 300w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/mesa1-2-768x345.jpg 768w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/mesa1-2-1536x690.jpg 1536w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/mesa1-2.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6a3818cfce25d&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3818cfce681&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3818cfce681\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"674\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"34916\" src=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/jaime-2-1024x674.jpg\" alt=\"\" class=\"wp-image-34916\" srcset=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/jaime-2-1024x674.jpg 1024w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/jaime-2-300x197.jpg 300w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/jaime-2-768x505.jpg 768w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/jaime-2-1536x1010.jpg 1536w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/jaime-2-2048x1347.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3818cfcec27&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3818cfcec27\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"679\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"34917\" src=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/renato-1-1024x679.jpg\" alt=\"\" class=\"wp-image-34917\" srcset=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/renato-1-1024x679.jpg 1024w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/renato-1-300x199.jpg 300w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/renato-1-768x509.jpg 768w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/renato-1-1536x1018.jpg 1536w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/renato-1-2048x1358.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Jaime Ribeiro e Renato Barros foram diplomados como conselheiros ao final da reuni\u00e3o<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A reuni\u00e3o mensal do Conselho Empresarial de Varejo, dia 14 de mar\u00e7o, contou com a participa\u00e7\u00e3o do professor Ricardo Pastore, que falou sobre Retail 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