{"id":34909,"date":"2025-03-14T16:12:59","date_gmt":"2025-03-14T19:12:59","guid":{"rendered":"https:\/\/acrj.org.br\/?p=34909"},"modified":"2025-03-14T16:35:21","modified_gmt":"2025-03-14T19:35:21","slug":"retail-media-e-case-de-sucesso-da-casas-pedro-na-pauta-da-reuniao","status":"publish","type":"post","link":"https:\/\/acrj.org.br\/index.php\/2025\/03\/14\/retail-media-e-case-de-sucesso-da-casas-pedro-na-pauta-da-reuniao\/","title":{"rendered":"Retail media e case de sucesso da Casas Pedro na pauta da reuni\u00e3o"},"content":{"rendered":"\n

A reuni\u00e3o mensal do Conselho Empresarial de Varejo, dia 14 de mar\u00e7o, contou com a participa\u00e7\u00e3o do professor Ricardo Pastore, que falou sobre Retail Media, e na s\u00e9rie \u201cHist\u00f3ria das Marcas\u201d, o empres\u00e1rio Felipe Mussal\u00e9m mostrou a jornada de empreendedorismo e inova\u00e7\u00e3o da Casas Pedro. O encontro contou com a coordena\u00e7\u00e3o do presidente do Conselho, Juedir Teixeira, e a presen\u00e7a do presidente da ACRJ, Josier Vilar, e do Conselho Superior, Ruy Barreto Filho, entre outros convidados. O vice do Conselho, Ricardo Guin\u00e2ncio, participou de forma remota direto de Pequim, na China. <\/p>\n\n\n\n

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Josier Vilar, Ruy Barreto Filho, Juedir Teixeira
e Felipe Mussal\u00e9m<\/em><\/figcaption><\/figure>\n\n\n\n

Ricardo Pastore mencionou o livro de sua autoria sobre o assunto onde descreve de forma simples como transformar o seu varejo em uma plataforma de publicidade rent\u00e1vel. Ele explicou o conceito de retail media, que \u00e9 a pr\u00e1tica de monetizar os canais varejistas, f\u00edsicos ou digitais, para oferecer espa\u00e7os publicit\u00e1rios direcionados \u00e0s marcas parceiras. \u201cMais do que uma fonte de receita, o retail media cria um diferencial competitivo para sua empresa\u201d, completou.<\/p>\n\n\n\n

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Ricardo Pastore<\/em> participou de forma remota<\/em><\/figcaption><\/figure>\n\n\n\n

 Ele citou alguns benef\u00edcios do retail media, como precis\u00e3o na segmenta\u00e7\u00e3o, aumento de vendas e novas fontes de receitas. Segundo ele, estima-se que o impacto desta plataforma no Varejo seja, em m\u00e9dia, 2% do faturamento total do varejia em tr\u00eas anos. \u201cPara um varejista com faturamento anual de R$ 5 bilh\u00f5es, falamos em R$ 100 milh\u00f5es em novas receitas\u201d, disse. Confira aqui<\/a><\/strong> a apresenta\u00e7\u00e3o completa <\/p>\n\n\n\n

Na segunda parte da reuni\u00e3o, o CEO Felipe Mussal\u00e9m contou a trajet\u00f3ria de sucesso da Casas Pedro, fundada em 1932 por seu av\u00f4, Pedro Mussalem, como um tradicional armaz\u00e9m de secos e molhados no Centro do Rio de Janeiro, com seu pai Said Mussalem e ele pr\u00f3prio assumindo o neg\u00f3cio da fam\u00edlia.<\/p>\n\n\n\n

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Felipe Mussal\u00e9m<\/em><\/figcaption><\/figure>\n\n\n\n

Nos \u00faltimos oito anos, o n\u00famero de lojas cresceu 371%, passando de 14 para 66, e os colaboradores tiveram crescimento de 221%, passando de 504 em 2016 para 1.622. Atualmente, as lojas f\u00edsicas est\u00e3o espalhadas pelo Estado do Rio de Janeiro com plena expans\u00e3o da marca. Mussal\u00e9m falou sobre a variedade de produtos e a gest\u00e3o de qualidade, a marca pr\u00f3pria, a amplia\u00e7\u00e3o no digital, os valores e a miss\u00e3o da empresa, entre outros temas. Confira a aqui <\/a><\/strong>apresenta\u00e7\u00e3o completa.<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/figure>\n\n\n\n

Jaime Ribeiro e Renato Barros foram diplomados como conselheiros ao final da reuni\u00e3o<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A reuni\u00e3o mensal do Conselho Empresarial de Varejo, dia 14 de mar\u00e7o, contou com a participa\u00e7\u00e3o do professor Ricardo Pastore, que falou sobre Retail Media,…<\/p>\n","protected":false},"author":3,"featured_media":34927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"default","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"default","_customify_header_transparent_display":"","footnotes":""},"categories":[56,10],"tags":[],"class_list":["post-34909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaque_conselhos","category-noticias"],"yoast_head":"\nRetail media e case de sucesso da Casas Pedro na pauta da reuni\u00e3o - 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