{"id":34891,"date":"2025-03-14T14:55:07","date_gmt":"2025-03-14T17:55:07","guid":{"rendered":"https:\/\/acrj.org.br\/?p=34891"},"modified":"2025-03-14T16:15:02","modified_gmt":"2025-03-14T19:15:02","slug":"34891","status":"publish","type":"post","link":"https:\/\/acrj.org.br\/index.php\/2025\/03\/14\/34891\/","title":{"rendered":"Debate sobre Intelig\u00eancia Artificial e os desafios e oportunidades nos neg\u00f3cios"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O diretor de Inova\u00e7\u00e3o e Ensino da Smart3, Walter Aranha Capanema, foi o convidado da reuni\u00e3o mensal do Conselho Empresarial de Governan\u00e7a, Compliance e Diversidade da ACRJ, realizada dia 14 de mar\u00e7o. O encontro foi coordenado pelo presidente do Conselho, Humberto Mota Filho, e contou com a participa\u00e7\u00e3o do presidente da ACRJ, Josier Vilar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"704\" src=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/josier-1024x704.jpg\" alt=\"\" class=\"wp-image-34897\" style=\"width:350px\" srcset=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/josier-1024x704.jpg 1024w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/josier-300x206.jpg 300w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/josier-768x528.jpg 768w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/josier-1536x1056.jpg 1536w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/josier-2048x1408.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Josier Vilar<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Walter Capanema, que tamb\u00e9m \u00e9 diretor Acad\u00eamico Cultural da Femperj (Funda\u00e7\u00e3o Escola Superior do Minist\u00e9rio P\u00fablico do Estado do Rio de Janeiro), abordou o tema \u201cIntelig\u00eancia Artificial, oportunidades e desafios para os neg\u00f3cios\u201d. Ele explicou sobre o conceito da IA generativa, uma tecnologia que usa intelig\u00eancia artificial para criar conte\u00fado novo e original, baseando-se em padr\u00f5es aprendidos de grandes quantidades de dados existentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele mostrou algumas ferramentas de IA hoje dispon\u00edveis, sendo o Chat GPT a mais popular, mas enfatizou que os dados precisam ter qualidade, princ\u00edpio previsto no artigo 6\u00ba da LGPD: \u201cgarantia, aos titulares, de exatid\u00e3o, clareza, relev\u00e2ncia e atualiza\u00e7\u00e3o dos dados, de acordo com a necessidade e para o cumprimento da finalidade de seu tratamento\u201d. E citou alguns usos mais comuns nos neg\u00f3cios, como a cria\u00e7\u00e3o de textos e documentos jur\u00eddicos; an\u00e1lise de mercado; cria\u00e7\u00e3o de ferramentas e programas e de processos de automa\u00e7\u00e3o; e a revis\u00e3o de documentos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"460\" src=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/mesa-1-1024x460.jpg\" alt=\"\" class=\"wp-image-34899\" style=\"width:350px\" srcset=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/mesa-1-1024x460.jpg 1024w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/mesa-1-300x135.jpg 300w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/mesa-1-768x345.jpg 768w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/mesa-1-1536x690.jpg 1536w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/mesa-1.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Capanema apontou alguns problemas que podem ocorrer, especialmente em rela\u00e7\u00e3o ao Judici\u00e1rio, como erros de informa\u00e7\u00e3o e interpreta\u00e7\u00f5es equivocadas baseadas nas ferramentas de IA. Al\u00e9m disso, n\u00e3o \u00e9 poss\u00edvel ter 100% de certeza, de acordo com ele, que n\u00e3o haver\u00e1 vazamento de dados pessoais e informa\u00e7\u00f5es. Walter Capanema tamb\u00e9m mencionou a Deepfake, uma t\u00e9cnica de IA que combina e superp\u00f5e imagens e v\u00eddeos existentes com conte\u00fado gerado por computador. \u201cAssim, \u00e9 criado um v\u00eddeo falso, que pode ser muito convincente e dif\u00edcil de distinguir da realidade\u201d, explicou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPelo que foi dito, me parece que o desafio \u00e9 seguir o mantra da qualidade da informa\u00e7\u00e3o e da seguran\u00e7a dos dados. As oportunidades de novos neg\u00f3cios s\u00e3o in\u00fameras e dependem da nossa criatividade e responsabilidade\u201d, disse Humberto Filho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Confira a apresenta\u00e7\u00e3o na \u00edntegra <strong><a href=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/IA-nos-negocios-Walter-Capanema.pdf\">aqui<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/humberto-1024x681.jpg\" alt=\"\" class=\"wp-image-34896\" style=\"width:350px\" srcset=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/humberto-1024x681.jpg 1024w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/humberto-300x200.jpg 300w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/humberto-768x511.jpg 768w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/humberto-1536x1022.jpg 1536w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/humberto-2048x1362.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Humberto Mota Filho e Walter Capanema<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"982\" height=\"1024\" src=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/nova-conselheira-982x1024.jpg\" alt=\"\" class=\"wp-image-34898\" style=\"width:350px;height:auto\" srcset=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/nova-conselheira-982x1024.jpg 982w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/nova-conselheira-288x300.jpg 288w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/nova-conselheira-768x801.jpg 768w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/nova-conselheira-1473x1536.jpg 1473w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/nova-conselheira.jpg 1842w\" sizes=\"(max-width: 982px) 100vw, 982px\" \/><figcaption class=\"wp-element-caption\"><em>Daniela Duque Estrada foi diplomada como conselheira<\/em><br> <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"493\" src=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/mesa1-1-1024x493.jpg\" alt=\"\" class=\"wp-image-34900\" style=\"width:350px\" srcset=\"https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/mesa1-1-1024x493.jpg 1024w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/mesa1-1-300x144.jpg 300w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/mesa1-1-768x370.jpg 768w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/mesa1-1-1536x740.jpg 1536w, https:\/\/acrj.org.br\/wp-content\/uploads\/2025\/03\/mesa1-1.jpg 1867w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O diretor de Inova\u00e7\u00e3o e Ensino da Smart3, Walter Aranha Capanema, foi o convidado da reuni\u00e3o mensal do Conselho Empresarial de Governan\u00e7a, Compliance e Diversidade&hellip;<\/p>\n","protected":false},"author":3,"featured_media":34911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"default","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"default","_customify_header_transparent_display":"","footnotes":""},"categories":[56,10,1],"tags":[],"class_list":["post-34891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaque_conselhos","category-noticias","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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