{"id":21474,"date":"2023-07-15T15:48:00","date_gmt":"2023-07-15T18:48:00","guid":{"rendered":"https:\/\/acrj.org.br\/?p=21474"},"modified":"2023-11-13T17:07:28","modified_gmt":"2023-11-13T20:07:28","slug":"dia-do-cliente-3","status":"publish","type":"post","link":"https:\/\/acrj.org.br\/index.php\/2023\/07\/15\/dia-do-cliente-3\/","title":{"rendered":"DIA DO CLIENTE"},"content":{"rendered":"\t\t
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Por Juedir Teixeira – Presidente do Conselho Empresarial do Varejo da ACRJ<\/p>\n\n

O m\u00eas de setembro \u00e9 um m\u00eas fraco de vendas para quase todos os segmentos de varejo. Pensando nisso, o empres\u00e1rio ga\u00facho Jo\u00e3o Carlos Rego, especialista em marketing e recursos humanos, resolveu criar o Dia do Cliente, com o objetivo de homenagear os clientes e ajudar a desenvolver uma rela\u00e7\u00e3o de fidelidade entre os consumidores e os varejistas e, por que n\u00e3o, aquecer as vendas.<\/p>\n\n

O Dia do Cliente, 15 de setembro, que teve in\u00edcio em 2003, j\u00e1 faz parte do calend\u00e1rio comercial brasileiro em 14 estados brasileiros.<\/p>\n\n

As datas sazonais s\u00e3o excelentes para aquecer as vendas e o Dia do Cliente \u00e9 um dia muito especial, tendo em vista que celebra justamente aquele que faz o varejo acontecer: o cliente ou comprador.<\/p>\n\n

Qual a diferen\u00e7a entre o Dia do Cliente e o Dia do Consumidor<\/p>\n\n

Segundo o criador do Dia do Cliente, um dos principais pontos de diferen\u00e7a entre estas duas datas comemorativas podem ser encontrados na pr\u00f3pria defini\u00e7\u00e3o de cada nome: Consumidor \u00e9 aquele que compra um produto ou servi\u00e7os para consumo pr\u00f3prio. Cliente \u00e9 aquele que compra para o seu pr\u00f3prio consumo ou para revender, portanto podemos dizer que o termo cliente \u00e9 mais abrangente, que busca estreitar a rela\u00e7\u00e3o entre comprador e vendedor, em toda a cadeia de suprimento, inclusive B2B.<\/p>\n\n

A\u00e7\u00f5es que o varejista pode desenvolver para aproveitar a data, estreitando a rela\u00e7\u00e3o com seu cliente e vender mais:<\/p>\n\n

    \n
  • Na loja online, voc\u00ea pode programar uma janela pop-up \u2013 aquele que aparece destacando algo. Ou incluir um banner com indica\u00e7\u00e3o de promo\u00e7\u00e3o dia;<\/li>\n\n
  • Preparar um mix de produtos com ofertas especiais para chamar a aten\u00e7\u00e3o de seus clientes e conquistar novos consumidores;<\/li>\n\n
  • Elaborar uma vitrine atrativa e vendedora com as principais ofertas oferecidas para chamar a aten\u00e7\u00e3o do p\u00fablico passante;<\/li>\n\n
  • Fazer um trabalho nas m\u00eddias socais, com a devida anteced\u00eancia, comunicando aos seus clientes as principais ofertas preparadas para o seu dia;<\/li>\n\n
  • Preparar a equipe de venda com as melhores pr\u00e1ticas de abordagem, sondagem, demonstra\u00e7\u00e3o e fechamento da venda para n\u00e3o perder nenhuma oportunidade de converter passantes em comprador;<\/li>\n\n
  • Se a sua equipe der um show de encantamento, esta ser\u00e1 uma grande oportunidade para fidelizar os seus clientes, inclusive os novos, e aumentar a sua base de cliente;<\/li>\n\n
  • Pesquisar seus principais concorrentes para identificar as ofertas por eles oferecidas e contra-atacar com alternativas de maior atratividade;
    O varejo \u00e9 feito de detalhes e oportunidades e voc\u00ea n\u00e3o deve perder nenhuma oportunidade de ficar perto de seus clientes atuais e atrair novos clientes e o Dia do Cliente \u00e9 uma delas.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Juedir Teixeira - JTB Consultoria<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Por Juedir Teixeira – Presidente do Conselho Empresarial do Varejo da ACRJ <\/p>\n","protected":false},"author":1,"featured_media":21476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"default","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"","_customify_header_transparent_display":"","footnotes":""},"categories":[48],"tags":[],"class_list":["post-21474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-varejo-artigos"],"yoast_head":"\nDIA DO CLIENTE - ACRJ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acrj.org.br\/index.php\/2023\/07\/15\/dia-do-cliente-3\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DIA DO CLIENTE - 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